Sebastien Hebbelinck was born September 3, 1968 in The Netherlands, and he grew up near Amsterdam. As a young man, Sebastien moved to Spain. He had a natural affinity for languages, becoming fluent in English, Spanish, Catalan, German and French in addition to his native Dutch. This has been one of the biggest personal assets in Sebastien’s professional career, as it has afforded him the opportunity to build relationships, discover unique products and acquire business connections across the continents. He launched a successful nutritional product company in Spain, using contacts across Europe to grow his brand. In 2007, Sebastien moved from Barcelona, Spain to Denver, Colorado in hopes of finding better treatments for his wife Annelies who was battling cancer. They forged an aggressive search into new and innovative natural health alternatives in hopes of aiding her treatments. This led Sebastien to the American supplement market. Annelies lost her battle with cancer in 2008, but this only invigorated Sebastien’s passion for finding ways to help people live healthier lives. He began partnerships with American companies at this time and learned the intricacies of US policies, labeling and procedures before launching the APAX Group in 2013 with Michael Frink. In a home garage in Colorado, the concept of FeelGood Superfoods® was born and now has now grown into an internationally known, successful company in the supplement, wellness and immune support industries. As the CEO of the APAX Group, Sebastien resides in Castle Rock, Colorado with his wife Marcy and his children Belen, Sebastien Jr. and Linden. His adult daughter Issey lives in Castle Rock as well with her husband Victor and their daughter Adeline. His passions outside of his work include cycling and sailing.