Our Mission
Our mission is to create purposefully innovative and wholesome products that enhance our customers’ health and support their well-being for an overall FeelGood Lifestyle.
About Our Founder.
Born in the Netherlands on September 3rd, 1968, Sebastien Hebbelinck grew up near Amsterdam. Moving to Spain as
a young man, he had an early natural affinity for languages, becoming fluent in English, Spanish, Catalan, German and
French in addition to his native Dutch. This understanding of many languages has greatly helped him professionally,
as he has built and maintained business relationships around the globe through the years.
In Spain, Sebastien launched a successful nutritional company and this laid the foundation for the next chapter in his story.
In an effort to find better treatments for his wife’s cancer, Sebastien and his wife Annelies moved to Denver, Colorado from
Barcelona, Spain in 2007. They forged an aggressive search into new and innovative natural health alternatives in hopes of aiding
her treatments. This search led them to the American supplement market. Annelies lost her courageous battle in 2008, but this only
motivated Sebastien more in his quest to help people lead healthier lives, aided by supplements. At this time, he began to forge
partnerships with American companies, learning the intricacies of US policies, labeling requirements and procedural best practices.
In 2013, combining this new breadth of knowledge with his experience in Spain’s nutritional market, he launched the APAX Group
with his business partner Michael Frink. In the early days of FeelGood Organic Superfoods®, the pair worked tirelessly out of a
home garage in Castle Rock, Colorado. That humble beginning has manifested into an internationally known and successful
company in the supplement, wellness and immune support industries. Proud of our Colorado roots, the company's
headquarters and manufacturing facility is based in Centennial, Colorado.
As both the manufacturer and distributor of our products, FeelGood Superfoods® is uniquely positioned to quickly adapt to
changing trends in the market, getting effective products into the lives of consumers faster than our competitors.
As the CEO of FeelGood Superfoods®, Sebastien still resides in Castle Rock, Colorado with his wife Marcy and children Belen, Sebastien Jr.
and Linden. His adult daughter Issey also lives in Castle Rock with her husband Victor and daughter Adeline. Sebastien enjoys living a
FeelGood Lifestyle® himself, actively enjoying the healthy culture Colorado has to offer by cycling and sailing in his free time.
a young man, he had an early natural affinity for languages, becoming fluent in English, Spanish, Catalan, German and
French in addition to his native Dutch. This understanding of many languages has greatly helped him professionally,
as he has built and maintained business relationships around the globe through the years.
In Spain, Sebastien launched a successful nutritional company and this laid the foundation for the next chapter in his story.
In an effort to find better treatments for his wife’s cancer, Sebastien and his wife Annelies moved to Denver, Colorado from
Barcelona, Spain in 2007. They forged an aggressive search into new and innovative natural health alternatives in hopes of aiding
her treatments. This search led them to the American supplement market. Annelies lost her courageous battle in 2008, but this only
motivated Sebastien more in his quest to help people lead healthier lives, aided by supplements. At this time, he began to forge
partnerships with American companies, learning the intricacies of US policies, labeling requirements and procedural best practices.
In 2013, combining this new breadth of knowledge with his experience in Spain’s nutritional market, he launched the APAX Group
with his business partner Michael Frink. In the early days of FeelGood Organic Superfoods®, the pair worked tirelessly out of a
home garage in Castle Rock, Colorado. That humble beginning has manifested into an internationally known and successful
company in the supplement, wellness and immune support industries. Proud of our Colorado roots, the company's
headquarters and manufacturing facility is based in Centennial, Colorado.
As both the manufacturer and distributor of our products, FeelGood Superfoods® is uniquely positioned to quickly adapt to
changing trends in the market, getting effective products into the lives of consumers faster than our competitors.
As the CEO of FeelGood Superfoods®, Sebastien still resides in Castle Rock, Colorado with his wife Marcy and children Belen, Sebastien Jr.
and Linden. His adult daughter Issey also lives in Castle Rock with her husband Victor and daughter Adeline. Sebastien enjoys living a
FeelGood Lifestyle® himself, actively enjoying the healthy culture Colorado has to offer by cycling and sailing in his free time.
Our Company Story.
Launched in 2013, FeelGood Organic Superfoods® is focused on bringing new and affordable organic superfoods and supplements to the market. With over 25 years of industry experience, our founder and CEO Sebastien Hebbelinck has a reputation for building excellence-driven companies and brands. He has a passion for nutrition and
helping consumers feel better and live healthier lives.
The goal is to achieve a FeelGood Lifestyle®, and we work hard everyday to bring the highest quality and most innovative supplement products to market with this goal in mind.
helping consumers feel better and live healthier lives.
The goal is to achieve a FeelGood Lifestyle®, and we work hard everyday to bring the highest quality and most innovative supplement products to market with this goal in mind.
Feeling Good is a Lifestyle.
It’s not simply about bringing new products to the marketplace, it’s also about providing the best possible products that will support our customers and improve their overall well-being.
Partnering with our on-staff doctor, we first perform research of what products work most effectively for a given problem; how our bodies benefit.
We then develop these products using the highest quality ingredients from our trusted suppliers. By cutting out many “middlemen” from the supply chain, we are able to effectively cut costs. Instead of simply profiting more, however, we reinvest these saved costs into better - more expensive - ingredients, ultimately benefiting you, our customer.
We take great pride in providing you with the support you need to incorporate our products into your life. We are grateful for the opportunity to be your partner in health and want you to feel good about the choices you make for yourself every day. That’s the #FeelGoodLifestyle!
Partnering with our on-staff doctor, we first perform research of what products work most effectively for a given problem; how our bodies benefit.
We then develop these products using the highest quality ingredients from our trusted suppliers. By cutting out many “middlemen” from the supply chain, we are able to effectively cut costs. Instead of simply profiting more, however, we reinvest these saved costs into better - more expensive - ingredients, ultimately benefiting you, our customer.
We take great pride in providing you with the support you need to incorporate our products into your life. We are grateful for the opportunity to be your partner in health and want you to feel good about the choices you make for yourself every day. That’s the #FeelGoodLifestyle!
Doing Our Part.
We are committed to doing our part to ensure a cleaner and more beautiful planet exists for all of us to enjoy. As a major source of contamination in our precious oceans, as well as having potentially harmful health effects, micro plastics are something we have identified
we can have an impact in reducing.
Microplastics have been increasingly recognized as a significant environmental and health concern. Their impact on the body is a growing area of research, and studies have suggested that exposure to microplastics can lead to inflammation, affect the immune system, and contribute to various diseases. Living a FeelGood Lifestyle® is not only about physical health but also environmental well-being. Reducing exposure to microplastics aligns with our efforts to help our customers lead cleaner, more sustainable lives.
FeelGood Superfoods® is proud to partner with BioBottles for our packaging. BioBottles and Caps don’t leave micro plastics behind and are 100% biodegradable!
we can have an impact in reducing.
Microplastics have been increasingly recognized as a significant environmental and health concern. Their impact on the body is a growing area of research, and studies have suggested that exposure to microplastics can lead to inflammation, affect the immune system, and contribute to various diseases. Living a FeelGood Lifestyle® is not only about physical health but also environmental well-being. Reducing exposure to microplastics aligns with our efforts to help our customers lead cleaner, more sustainable lives.
FeelGood Superfoods® is proud to partner with BioBottles for our packaging. BioBottles and Caps don’t leave micro plastics behind and are 100% biodegradable!
Do Good, FeelGood.
We care about our communities near and far. FeelGood Organic Superfoods® believes that the key to good health is knowledge combined with action. That is why we support the work of the PIER Institute, a social enterprise that develops and implements sustainable solutions that strengthen communities in some of the regions where FeelGood™ sources our quality ingredients. Since 2017, FeelGood™ has helped PIER Institute build a portfolio of projects in Colombia, South America related to nutrition, education, and clean water.
Recent Projects with the Pier Institute
Community Health Fair
FeelGood™ has supported numerous community health fairs for families and their children in South America. These fairs include medical check-ups, health kits for kids, and educational programs for parents.
School Supply Drive
FeelGood™ has worked with the PIER Institute to provide school supplies to communities in need. These schools also serve as a base for Verifica, PIER's successful program to protect teens against human trafficking
Water Purification Project
FeelGood™ has supported PIER's clean drinking water projects through a micro-enterprise model that provides sustainable, affordable access to purified water. Our first system built along the Amazon River in is still going strong.